The Criticals
OVERVIEW
Refreshed and elevated the visual identity for this rapidly-rising rock band, to support their upcoming release and tour cycles.
Original designs created to reflect the band’s raw charisma, sense of style and rebellious edge.
Creative Direction: Destiny Keller - Alex Berger
Motion: Abraham Mast
Project Management: Alex Berger
Management: Mike Hagler/Scott Welch
Label: Fantasy Records
Refreshed and elevated the visual identity for this rapidly-rising rock band, to support their upcoming release and tour cycles.
Original designs created to reflect the band’s raw charisma, sense of style and rebellious edge.
Creative Direction: Destiny Keller - Alex Berger
Motion: Abraham Mast
Project Management: Alex Berger
Management: Mike Hagler/Scott Welch
Label: Fantasy Records
CLIENT TESTIMONIAL
“Weird Candy rules. It’s very difficult to find a creative team that can understand a vision and elevate it without taking away from the original spark. We found ourselves continually impressed throughout our campaign, not only with the professionalism, but also with work so finely tailored it felt uncanny.
The reception has been exceptional (merch sales are up!!!)”
- The Criticals
“Weird Candy rules. It’s very difficult to find a creative team that can understand a vision and elevate it without taking away from the original spark. We found ourselves continually impressed throughout our campaign, not only with the professionalism, but also with work so finely tailored it felt uncanny.
The reception has been exceptional (merch sales are up!!!)”
- The Criticals